This refers to the management of groups and communities in social networks (Facebook, Instagram and others). Attracting customers in this way is an inexpensive, but very effective way. In some cases, pages in social networks can completely replace the site. To maintain the activity of community subscribers at a high level, it is necessary to generate high-quality text and graphic content, and to attract new subscribers or stimulate sales, it is important to know how to properly set up social media advertising.